Apple Shaped

Fooled By Food

Here’s an interesting little video snippet from Buzzfeed, highlighting common misconceptions and presumptions we make about food and how it is presented (and how manufacturers and retailers know how to exploit that):

While I wouldn’t usually cite Buzzfeed as a reputable source, it’s actually based on an article called ‘Fooled by Food’ from the Canadian Centre for Science in the Public Interest’s Newsletter.

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I’m off to find myself a narrower cereal bowl and smaller spoon for breakfast…

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