H&M Plus-Size Maternity

Preface: this was written before the covid-19 situation reared its head. (I try to release something every 3 weeks, and like to have articles scheduled for release several weeks/months in advance!) but then I kept ‘bumping’ it because it seemed frivolous and there were other things to tell you. I’m still really happy to report that there’s now a H&M plus-size maternity range. Maternity? Plus-size? In a high street store!?

It still seems a bit frivolous for the current climate, but the high street is opening up again, and if you need clothes, you need clothes! Goodness knows, my children seem to have grown out of all theirs! So anyway, here’s the article. If you’re looking for maternity wear right now, it might be useful!

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I’ve complained before several times about the lack of plus-size maternity options. I even wrote an article on how to work within ‘standard’ clothing ranges for a fashionable maternity wardrobe if you’re bigger.

I recently saw an advert that H&M had started offering maternity clothes – but I wasn’t expecting much, to be honest. The last high street range I saw was only offering a handful of plus-sized options and they were super bland. Searching online today, I discovered 205 items sized 2XL in the H&M plus-size maternity range! And not just plain leggings and a shirt! Woohoo!

Now, before I get too excited, I’m looking forward to hearing feedback on the cut, fit, quality etc. but for now, I’m just happy that another large retailer has decided we’re a group they want to cater for. Representation matters! With fashion, more options and more choice can only be a good thing.

We now just need them to hire models who are a bit more representative of the range of sizes of their customers, but this is a good start!